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Course Language: Hindi, English | Course Media: Offline
This comprehensive course is designed to provide you with a solid understanding of Facebook Ads and Google Ads, two powerful advertising platforms that can help you reach a wider audience and achieve your marketing goals. Over the span of two months, you will dive deep into the intricacies of both platforms, learning the key concepts, strategies, and techniques to create effective ad campaigns.
There are no specific prerequisites for this course. However, basic computer literacy and familiarity with internet usage are recommended. No prior programming experience is required as the course covers programming concepts from scratch.
The course utilizes a combination of theoretical lectures, practical hands-on exercises, and real-world projects. Students will have ample opportunities to apply their knowledge by understanding of Facebook Ads and Google Ads and implementing various Ads Strategies. The course encourages active learning, problem-solving, and critical thinking, fostering a deep understanding of Ads principles and techniques.
Upon completion of this Ads course, students will be able to:
Throughout the course, you will work on a hands-on project where you will create and manage actual Facebook and Google ad campaigns. You will apply the knowledge gained in each module to develop effective strategies, optimize campaigns, and track their performance.
The project will help you build a portfolio of practical experience in running successful advertising campaigns on both platforms.
You will have a solid understanding of Facebook Ads and Google Ads, enabling you to create and manage effective campaigns to reach your target audience and achieve your marketing objectives.
• Understanding the importance of Facebook Ads in digital marketing
• Setting up a Facebook Ads account and navigating the Ads Manager interface
• Setting up a Facebook business manager account and getting to know its interface
• Overview of Facebook Ad types and objectives
Week 1
• Identifying and defining your target audience
• Utilizing Facebook's audience targeting options effectively
• Exploring custom and lookalike audiences for better ad targeting
Week 2
• Creating compelling ad copy and visuals
• A/B testing different ad elements for optimization
• Understanding the ad policies and guidelines
Week 3
• Monitoring ad performance and key metrics
• Using Facebook Pixel for tracking conversions and remarketing
• Implementing optimization strategies to improve campaign results
Week 4
• Understanding the different Google Ads networks (Search, Display, Video, Shopping)
• Creating a Google Ads account and navigating the platform
• Setting up conversion tracking and goals
Week 5
• Conducting keyword research for effective ad targeting
• Creating compelling ad copy for different ad formats
• Creating Database and Tables in MySQL Tables
• Ad extensions and their impact on ad performance
Week 6
• Structuring campaigns and ad groups for maximum efficiency
• Bidding strategies and budget allocation
• Ad scheduling and location targeting
Week 7
• Analyzing key metrics and performance indicators
• Using Google Analytics to gain insights into ad performance
• A/B testing and optimization techniques for better results
Week 8
Q: Can I take this course online?
A: No, this course is available offline only.
Q: Do I need any prior experience in ads to take this course?
A: No specific prior knowledge or experience is required. This course is designed to cater to beginners in digital marketing ads. However, having a basic understanding of marketing concepts and familiarity with using the internet and social media platforms would be beneficial.
Q: Will I receive a certificate upon completion of the course?
A: Yes, upon successful completion of the course, you will receive a certificate that verifies your participation and completion of the program. The certificate can be used to demonstrate your knowledge and skills in digital marketing ads to employers or clients.
Q: Are there any practical exercises or projects in the course?
A: Yes, the course includes practical exercises and projects to provide a hands-on learning experience. You will have the opportunity to apply the concepts and techniques learned throughout the course to real-world scenarios, enhancing your understanding and practical skills in Meta Ads and Google Ads.
Q: How long does the course takes to complete?
A: This course is typically of 8-week duration.
Q: Is the course updated with the latest industry trends and practices?
A: Yes, the course aims to stay updated with the latest industry trends and best practices.
