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Course Language : Hindi, English | Course Media : Offline
In this course, you will explore the exciting world of digital marketing and equip you with the essential knowledge and skills to succeed in today's online landscape. Whether you are an aspiring marketer, business owner, or simply curious about the power of digital strategies, this course is designed to provide you with a solid foundation and practical insights into the field through working on live projects.
To get the most out of the course, Students need to have some basic prerequisites; even though prior experience is not mandatory, having a foundation in the following areas will enhance your learning experience:
Basic computer skills (internet browsing, software applications).
Strong written and verbal communication skills.
Basic marketing knowledge (preferred but not mandatory).
Familiarity with social media platforms (e.g., Facebook, Instagram).
Curiosity and willingness to learn.
This course adopts a dynamic and interactive methodology to enhance your learning experience. Here are the key aspects of our course methodology :
Comprehensive content covering core concepts
Practical Examples and case studies
Hands-on exercises for practical application
Interactive discussions and Q&A sessions
Personalized feedback for progress and improvement
Additional learning resources for further enrichment
Collaboration and networking opportunities
Continuous support from experienced tutors
Upon completing this course, you will be filled with knowledge and skills that will empower you to navigate the digital marketing landscape effectively. Here are the key learning outcomes:
• Explore the core principles and concepts of digital marketing.
• Explore the digital marketing landscape and its significance in today's business world by gaining insights into evolving consumer behavior and digital trends.
• Learn how to set measurable goals and develop effective digital marketing plans.
Week 1
• Master the art of optimizing websites for improved search engine rankings.
• Discover keyword research techniques and on-page optimization strategies.
• Explore off-page optimization, link building, and local SEO tactics.
Week 2
• Unleash the power of social media platforms for business growth.
• Create engaging content strategy and develop social media content.
• Understand social media advertising and community management.
Week 3&4
• Identify target audiences and develop buyer personas.
• Understand the customer journey and conversion funnels.
• Craft compelling value propositions and messaging.
Week 4
• Harness the power of reels by creating content to attract, engage, and convert audiences.
• Create compelling blog posts, videos, infographics, and other content formats.
• Develop a content marketing plan and distribution strategies.
• Optimization of platforms based on content.
Week 5&6
• Learn the KPIs that are necessary to create and manage effective PPC campaigns.
• Explore Google Ads, Facebook Ads, and other popular advertising platforms.
• Understand keyword research, ad targeting, bidding strategies, and ad optimization.
Week 7
• Utilize email & WhatsApp marketing to nurture leads and drive conversions.
• Craft effective email campaigns and optimize for higher open and click-through rates.
• Implement WhatsApp marketing automation techniques for personalized customer journeys.
Week 8
• Measure and analyze digital marketing performance using web analytics tools like Microsoft Clarity and google analytics.
• Understand key metrics and generate actionable insights.
Week 9
• Create a strong online brand identity and positioning.
• Implement effective online reputation management strategies.
• Monitor and respond to customer feedback and online reviews.
Week 10
• Explore emerging trends in digital marketing, such as AI, voice search, and chatbots.
• Discuss career opportunities and pathways within the digital marketing industry.
• Develop a personal action plan for continuous learning and professional growth.
Week 11
Q: Is this course online?
A: No, this course is available offline only.
Q: Do I need any prior experience in marketing to take this course?
A: No specific prior knowledge or experience is required. This course is designed to cater to beginners in digital marketing. However, having a basic understanding of marketing concepts and familiarity with using the internet and social media platforms would be beneficial.
Q: Will I receive a certificate upon completion of the course?
A: Yes, you will receive a graduation certificate along with 10+ industry skills certificate that can be added to your professional portfolio and can enhance your credibility in the field.
Q: Who is this digital marketing course suitable for?
A: This course is suitable for aspiring marketers who want to enter the digital marketing field, business owners and entrepreneurs looking to enhance their online presence, marketing professionals seeking to expand their digital marketing skills, and individuals interested in understanding the fundamentals of digital marketing for personal or professional growth.
Q: What can I expect to learn from this course that I can apply in real-world scenarios?
A: By completing this course, you will gain practical knowledge and skills to develop effective digital marketing strategies, optimize websites for search engines, create engaging content, run social media marketing campaigns, implement email marketing techniques, analyze data for insights, and manage online brand reputation. These skills are directly applicable to real-world marketing scenarios.
Q: How will this course help me in my career?
A: This course will equip you with in-demand digital marketing skills that are highly valued in today's job market. It can open up career opportunities in various industries, such as digital marketing agencies, e-commerce companies, advertising firms, and more. Additionally, it can help you advance in your current marketing role or assist you in starting your own online business.
Q: Can I interact with the instructor and fellow participants during the course?
A: Yes, the course encourages interaction and engagement. You will have the opportunity to ask questions, participate in discussions, and receive feedback from the instructor. Additionally, there may be collaborative activities and networking opportunities with fellow participants through online platforms.
Q: How long does the course takes to complete?
A: This course is typically of 10 - 12 week duration.
Q: Will there be any practicals ?
A: Yes there will be practicals in which you will be assignes multiple task for different business and skills.
Q: Will there be any study material provided during classes ?
A: Yes there will be study materials provided during classes.
Q: Will you teach us how to run facebook ads ? Do we have to pay extra for that.?
A: Yes we will be teaching you all the fundamentals and use case of Meta and Googles Ads. You will be assigned a minimum budget to experience Meta & Google ads.
